JUUL Labs' 73 Percent Market Share & $15 Billion Valuation Has Come With a “Rapid Proliferation” of Copycat Products

Almost as ubiquitous in the latest batch of fashion month street style photos as gifted designer bags and either clunky sneakers or cowboy-inspired boots were the sleek, black rectangular e-cigarettes produced by JUUL Labs. Since making its debut in 2015, the San Francisco-based company swiftly became the most popular e-cigarette maker in the U.S. by the end of 2017, achieved a $15 billion valuation by this July, and as of last month, had amassed a market share of nearly 73 percent. In the process, JUUL alleges in a new complaint with the U.S. International Trade Commission (“ITC”), it has been faced with a “rapid proliferation” of copycat products, no shortage of which infringe the valuable patents that protect its wildly popular e-cigarette model.

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Luxury Sector, Including Louis Vuitton, Gucci & Chanel, Growing Faster Than Others

“A decade after the global financial crisis, the brands that are growing fastest today are those that intuitively understand their customers and make brave, iconic moves that delight and deliver in new ways,” Interbrand states in connection with its 2018 “Best Global Brands” list. The global brand consultancy released its annual ranking – which measures technology, consumer-goods, automotive and financial brands’ strength factors, including internal elements, such as clarity in terms of positioning and organizational governance, as well as outward-facing ones like authenticity and brand consistency – and found that while Apple, Google, and Amazon take the top spots in terms of value, luxury apparel is the top-performing sector as a whole.

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