April 26, 2015

Apple Poaches Social Media Expert from Nike

Screen Shot 2014-08-04 at 4.57.55 PMApple has lured yet another fashion insider over to the tech side. Musa Tariq, who worked under Angela Ahrendts at Burberry (Ahrendts left her position as CEO at Burberry to head up retail at Apple this last May), has been brought on as the retail division’s Digital Marketing Director. More directly, Tariq comes to Apple via Nike, where he served as the fitness giant’s senior director of social media and community until mid-July. The London School of Economics alum confirmed his move in a tweet today (tweeting from Cupertino, “First day of school. Hope the other kids like me!”). According to AppleInsider: “Before joining Nike, Tariq worked closely with Ahrendts to help turn around Burberry’s flagging brand perception through the innovative use of social media. Among Tariq’s creations was the critically-acclaimed ‘tweetwalk’ campaign that saw Burberry synchronize the runway unveiling of its new collections to a Twitter feed that gave fans a sneak peak.” Apple is said to be shifting its advertising strategy from one centered on print and television to one that integrates more far-reaching internet campaigns, including an increased social media presence, something the company largely lacks. More to come …

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