1. Demna Gvasalia's Balenciaga is officially more popular than Vetements: There's been a lot of talk about the sliding popularity of Vetements, and now, Balenciaga has overtaken Vetements in terms of sales, according to new findings by global search platform Lyst. – Read More on Harper’s Bazaar
2. More Recycling Can’t Fix The Fundamental Flaws With Fast Fashion: Everyone in fashion is talking about “circularity,” but just focusing on reuse isn’t enough to lower the industry’s massive carbon footprint. Only when the industry fully assesses the full life-cycle costs of a garment can we have a serious conversation about sustainability. – Read More on Fast Co.
3. Black fashion has made its mark on world culture: The influence of black style on culture is strong. Author Constance White gives us a glimpse of the last thirty-five years of African American style through the twentieth century in "How to Slay: Inspiration from the Queens & Kings of Black Style." – Read More on Chicago Tribune
4. How Marianna Hewitt Created Jet Lag Mask, a $48 Status Symbol: Brands now, especially new brands, should consider: ‘Is my packaging photogenic?’ They should take pictures on an iPhone to check and see. ‘Does this look good on an Instagram picture, yes or no?’ Then, go from there. – Read More on the Observer
5. Four pillars of the modern brand identity: Modern brands are identity networks. They are less about the company that created products and services, and more about the individual who buys them. – Read More on Medium
6. The Lawsuit that Obsessive Compulsive Cosmetics filed Against Sephora is a Staggering Case Study in How Beauty Products Are Sold: It sheds some light on who is actually responsible for building and filling the product testing fixtures you find in stores, what large markdowns mean for a brand, and how store exclusivity works. – Read More on Racked