1. Why Zara Succeeds: It Focuses On Pulling People In, Not Pushing Product Out. Zara excels by pulling customers into the brand, unlike its closest competitor H&M, which remains fixed on pushing its brand and product out to the customer. – Read More on Forbes
2. #MeToo is hurting the Victoria's Secret brand: Beyond brand perception, the brand's slide can also be attributed to fashion misses as more consumers gravitate to streamlined, comfortable styles amid changing attitudes about body image. – Read More on Retail Dive
3. The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley: Brud, the actual company behind one of Instagram’s most popular virtual influencers (it’s a thing), has raised a reported $6 million from Silicon Valley investors. – Read More on TechCrunch – For more about Lil Miquela and other CGI models/influencers, you can find that right here.
4. Adidas Executive Who Led U.S. Revival Is Stepping Down: Mark King took over North America at a time when Adidas was struggling. Under his watch, Adidas successfully rereleased retro styles like the Stan Smith tennis shoe and launched collaborations with hip-hop artist Kanye West, fueling a 35 percent jump in North American sales last year. – Read More on Bloomberg
5. How the ‘Chinese Hermès’ Is Reaching an Instagram Audience When the App Is Banned in China. The garments and accessories that Shang Xia, the Chinese brand owned by Hermès, are eminently Instagrammable. Ironically, the social media site is banned in China, so the brand’s account is operated from Hermès HQ in Europe. – Read More on FN