1. How to Succeed With Influencers: fraud runs rampant amongst big-name influencers on social media. In response, more marketers are focusing on simply paying influencers to create content and spending media dollars to distribute it online. – Read More on AdAge
2. Burberry’s missed analysts estimates for third quarter sales but … the brand, which is in the midst of an upscale revamp, does have something to boast about, social media growth. Social media gains for Burberry include the addition of 1 million Instagram and WeChat followers from the previous quarter, and a 50% improvement on WeChat. And the company credits its high-profile holiday marketing campaign, starring the likes of Kristin Scott Thomas, MIA and Matt Smith, with reaching more than 57 million customers. – Read More on Media Post
3. The 'no-buy' movement: could you give up buying clothes and beauty products? With the fashion industry’s environmental impact under scrutiny, there’s a move to eschew new stuff. The idea is simple: instead of buying new clothes or beauty products, you make a commitment to use the things you already own. – Read More on the Guardian
4. RETRO READS on SUSTAINABILITY: If we really care about protecting the people who make the things we wear and use, we need to raise wages for workers in supply chains to above the poverty line. It would cost just 20 cents more per t-shirt to pay an Indian worker a living wage. For all of the reports declaring how much millennials care about sustainability, Why Aren't More Millennials Shopping Sustainably? (Hint: Look at the Price Tag). And finally, can the fashion industry and its dependence on trends and constant newness ever really be sustainable? In other words, can ethical consumption really exist in the mainstream fashion market?