1. Luxury-Goods Industry Has a China Problem: Top brands grow more dependent on Chinese shoppers, and fear volatility lies ahead. Chinese consumers account for roughly one-third of sales and the lion’s share of growth for brands like Louis Vuitton, Chanel and Burberry. This has fueled extraordinary returns for their owners over the past decade. – Read More on WSJ
2. How Rihanna Can Use Fenty Beauty To Sell Her Next Album: The sales strategy from Rihanna's cosmetics brand (which reportedly brought in $100 million in revenue in its first 40 days on the market) can help guide the rollout strategy for her upcoming album and tour. For instance, she can bundle Fenty Beauty products with redeemable codes to download her upcoming album. – Read More on Trapital (via LeanLuxe)
3. Chanel tops Louis Vuitton and Versace as Facebook’s most-loved luxury fashion brand: Chanel has been declared 2018’s most-loved fashion brand on Facebook, based on the number of “Love” reactions posted by fans to its posts and quantity of content shares. – Read More on Luxury Daily
4. Should you be investing your money in sneakers? Sneaker resale is growing in popularity and, with pairs going for as much as $40,000, there's serious money to be made. In short, probably not. – Read More on the Evening Standard
5. People love Instagramming billboards–and it’s great for advertisers: 1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice. With social media’s meteoric rise, the opportunity to use outdoor space to attract not only eyeballs but active engagement–like posting photos of billboards, posters, wall murals, digital installations, and more–became clear. – Read More on Fast Co.
6. Magazines Are Dead. But Media Isn’t. People are consuming more media than ever before. An August study by Nielsen found that American adults spend more than 11 hours a day with media, up from 9 hours 32 minutes four years ago. In fact, media is having a renaissance. – Read More on BoF (via 2pm)