1. Target has a secret app for superfans, and it looks like Instagram. The invite-only app lets members collaborate with Target designers–and see their ideas in stores. Membership in the service is limited to roughly 600 people, each personally invited to join, chosen from respondents to online research and satisfaction surveys generated at the checkouts. – Read More on Fast Co.
2. “A short-term sale is not how you build a healthy business.” The secret to sales, according to fashion retailer Elyse Walker, isn’t just closing one deal at a time – it’s about building the relationship with the consumer over time, so that the shopping experience isn’t just about buying clothes, but about buying the right clothes. – Read More on PYMNTS
3. Which retailers spend the most on lobbying? While Walmart has kept a staid approach in Washington, Amazon's efforts have skyrocketed in recent years, spending a whopping $13 million in 2017, alone, up from $11.5 million the year prior. Amazon's total lobbying spend is more on par with tech giants like Google and Facebook, which last year spent $18.15 million and $11.51 million respectively. – Read More on Retail Dive
4. Does fashion activism actually work? Not all resistance-fueled actions are created equal, of course, but a brand-new report from Greenpeace suggests that the right kind of fashion-related activism actually can make a difference. – Read More on Fashionista