1. Consumer Giants Turn From Diapers and Detergent to Eye Rollers and Jelly Masks: With sales of household goods sagging, Procter & Gamble, Unilever and others go after skin-care startups. In the past two years, consumer-products companies acquired nearly a dozen skin-care brands, far more activity than in previous years. – Read More on WSJ
2. Stan Smith: The Man Who Became a Shoe. By conservative estimates the Stan Smith has sold more than 50 million pairs since it was released in 1971, although the actual figure is likely much more, making it the most popular Adidas trainer of all time. – Read More on Esquire
3. Inside the luxury industry’s fight for millennials’ hearts, minds, and wallets: The entire luxury industry is duking it out to win over the hearts, minds, and dollars of the under-35 set with everything from podcasts to video games. Gucci generates more than half of its sales from Gen-Zs, while about a third of Louis Vuitton’s sales come from millennials. – Read More on Fast Co.
COUNTER POINT courtesy of digital strategist Ana Andjelic: “The marketing tactics listed [in the article] are not unique to luxury brands. The bigger question that this article doesn't ask/answer is, why do luxury brands resort to mass tactics in the first place in order to reach millennial audience? Plus, this doesn't mean democratization of luxury (it's democratization of luxury communications, at best). It means lack of strategy.”
4. Luxury Brands Are Taking Over the Street Art Scene: Gucci, Louboutin and Fendi are hiring graffiti artists in a bid to fit in with street culture—and score points on social media: From London to Los Angeles and Sao Paulo, advertisers have latched on to graffiti’s visual pull and are paying spray-paint artists to add a gritty, urban edge to their brand campaigns. – Read More on Bloomberg
5. An Ethical Crocodile Handbag? As luxury brands like Chanel ban the use of exotic skins, crocodile farmers are setting ethics standards for production as part of an effort to appeal to luxury shoppers increasingly concerned with where their purchases come from and how they are made. – Read More on WSJ