1. Meet Alexandria Ocasio-Cortez, the 28-year-old Latina, who, in her first campaign ousted 10-term incumbent Rep. Joe Crowley in New York's 14th congressional district, which covers Queens and part of the Bronx, where Ocasio-Cortez was born. In her campaign, she promoted proposals such as Medicare for all, a federal jobs guarantee, and the abolition of Immigration and Customs Enforcement, and argued that Crowley — a 56-year-old white man — could not connect with the diversely-populated district. She is expected to win the blue district easily in November, facing Republican Anthony Pappas. A win in November will make her the youngest-ever woman elected to Congress. – Read More on CNBC
2. How NXIVM Used the Strange Power of Patents to Build Its “Sex Cult.” Keith Raniere exploited a common misconception about a tedious bureaucratic process to spread the gospel of his genius. “Patent pending” was a phrase bandied about by those in NXIVM’s highest ranks, and the former follower recalled that it was placed at the bottom of many of the E.S.P. curriculum sheets. She explained, “We took [it] to mean that patent is in effect, he has been proven, this is his invention, you know?” – Read More on Vanity Fair
ALSO READ: How a "Manipulative Sex Cult" Used Branding to Lure in Consumers. Operating firmly outside of the realm of the traditional luxury brand, Nxivm, pronounced “Nexium,” is, however, not so far removed from the aforementioned consumer-facing brands in at least one way: It has long-relied on carefully crafted branding to attract an upper-crust following.
3. Luxury brands are raising their game in men’s fashion. The menswear market is expanding at a faster rate than women’s clothing as styles loosen up and streetwear like hoodies find a new audience. “There’s strong demand across the men’s fashion industry, in all its shapes and forms, and which comes in part from a younger clientele. We see it very clearly in the sales.” – Read More on Reuters
4. How Depop is Leveraging Collaborations to Grow Their Community. To the uniformed Depop is an app for an online marketplace, like a niche eBay. For their 10+ million users, they boast a consistently hand-curated explore page and are embarking on the brick and mortar retail world. Their mission was to become a social network-esque marketplace where users could see what their friends and the people they were inspired by are liking, buying, and selling. – Read More on Forbes
5. Influencer marketing fraud – how big a problem is it? The problem – figuring out who might be “cheating the system”, as Speller puts it, is as difficult as deducing how many fake accounts are out there in the first place. – Read More on The Drum
6. Dove introduces a mark indicating its ad images are free of digital manipulation. The "No Digital Distortion" label will appear on Dove's deodorant campaigns starting this July, and by January 2, 2019, it will feature on all of Dove's static imagery across print, digital and social, the brand says. – Read More on AdAge