1. We Studied Brands Around the World. What Consumers Want Isn’t What You Think – Read More on Fast Co.
2. Philipp Plein doesn’t care what the fashion industry thinks of him: He’s built an empire on over the top glitz and celebrity star power. As he debuts his first resort show, we meet the man on his home turf – the Cannes megamansion he calls ‘La Jungle’ – Read More on Dazed
3. Why Consumers Aren't Spending: Confidence is up sharply, yet retail sales are down. – Read More on Bloomberg
4. Seven Principles to Building a Strong Brand: Without the funding to hire large branding agencies and with limited resources, startups often make common branding mistakes such as not defining clear brand guidelines, which in turn neglects to give potential customers a strong first impression. – Read More on Forbes