1. How internet popularity killed authenticity. As the social influence market evolves, bots will yield the ultimate power. The next iteration of the modern influencer economy is not about hiring existing influencers. It’s creating one’s own. – Read More on Fast Co.
2. Britain's luxury sector warns of $8.9 billion loss from no-deal Brexit: Britain’s luxury sector, including names such as fashion house Burberry and car maker Bentley, could lose up to 6.8 billion pounds ($8.9 billion) in exports a year if the world’s fifth largest economy crashes out of the European Union without a deal. – Read More on Reuters
3. How Aging Clothing Brands Are Trying to Look Young Again: Brands such as 43-year-old Italian clothing label Paul & Shark are collaborating with more millennial-focused labels to entice a younger generation of shoppers. – Read More on WSJ
4. Supreme Italia, which is the copycat of the real luxury streetwear brand Supreme from New York, opened its first retail store in Shanghai on March 6. The fake Supreme’s new store sells a wide range of products from T-shirts and hats to backpacks with Supreme logo on them. The price range is between several hundred and thousands of yuan. – Read More on Jing Daily
5. RETRO READ: How A Quiet Trademark Scheme & Epidemic-Level Counterfeiting Led to a Global Fight for Supreme: While James Jebbia’s cult streetwear brand was focusing on expanding slowly in the west, a British holding company filed for trademark registration for Supreme’s name and branding across the globe. – Read More on TFL