1. BuzzFeed Will Tell You What Millennials Want, for a Fee: The media outlet’s commerce division has generated $50 million in sales this year, including by creating products for Scotts and Maybelline. – Read More on Bloomberg
The potential problem here: No small number of the companies that BuzzFeed is advising are also advertising on the publisher’s website, thereby standing to further diminish the already blurry line between independent editorial coverage and advertiser-dictated content.
2. How to convince a fashion brand to go fur-free in 2018: As consumer tides are changing, animal welfare groups are adopting new strategies, such as “taking on [an] educational role, since it's not quite enough anymore to tell people you can't do or wear something.” – Read More on Fashionista
TFL INSIGHT: But wait … it shouldn’t be too difficult to persuade most fashion brands and retailers to do away with fur – at least from a practical, bottom-line perspective. While brands, such as Fendi do big business in fur, most fashion entities’ annual revenues are not heavily dependent upon fur-specific sales. The price points of fur garments, alone, tend to mean that these products are not major movers, meaning that retailers are not making a significant number of sales. This is likely why so many brands and retailers have been willing to go fur-free. – Read More on TFL
3. Victoria’s Secret? In 2018, Fewer Women Want to Hear It. The lingerie company has clung to the idea that women should look sexy for men. And its stock is falling. – Read More on NY Times
4. Is Edward Enninful the next Anna Wintour? He just took over British Vogue. Now he’s poised to be the most consequential fashion editor of his generation. “I always feel that the strongest stories resonate with the times we live in. So my stories will always be a bit social — they’ll have an edge.” – Read More on the Washington Post
5. The exit of J. Crew’s CEO shows a brand unable to shake its identity crisis: Outgoing CEO Jim Brett ushered in a wave of changes, both on the business and branding fronts. He cut baseline prices in half, introduced a heavy discounting scheme, and tried to rebrand J. Crew as a more inclusive label with a Universal Standard partnership that introduced extended sizes. It didn’t work. – Read More on Quartzy