1. From Rimowa to Away, How Luggage Got So Hip: Stalwart brands like Tumi and Samsonite telegraphed a certain kind of “you’ve arrived” businessman prestige, but were hardly the terrain of cool kids and hypebeasts. – Read More on Quartzy
2. RETRO READ: How Does LVMH Create Luxury Power Players? Rimowa Provides Some Clues. In addition to changes in its ad campaigns and its stores, including adding “unique lifestyle product [offerings] that are made by local talents especially for the brand,” Rimowa-branded products, themselves, are getting the collaboration treatment, one of the more sure-fire ways to resonate with easily-bored millennials. – Read More on TFL
3. Luxury watchmakers are courting millennials with customization and ethical practices: It’s a tricky business to attract new followers and not alienate your current well-heeled client base, especially for brands that have set high standards. Some brands are introducing more affordable entry-level models where bespoke customization is the key feature and the parts used appeal to millennials’ changing priorities. – Read More on SCMP
4. If you want to be an ethical designer, stop thrusting so much junk out into the world. “There’s a lot of stuff out there in the world. Go into that context, and at the very least, stop making stuff we don’t need. I think designers have a unique opportunity to think about sustainability. If designers don’t create more stuff…I think that’s a unique opportunity.” – Read More on Fast Co.
5. Everything You Wear Is Athleisure: The modern fixation on healthy appearance has made yoga pants an effective vector for “conspicuous consumption,” Thorstein Veblen’s term for products that confer status — like “extremely healthy person” (to coincide with “the $180-a-month gym memberships, the daily $10 cold-pressed green juice, the pricey all-natural and organic skincare products, and the piles of fresh produce and hard-to-find supplements from Whole Foods) — upon their owners. – Read More on The Atlantic
6. Celine’s Saint Laurent Mask: After Celine’s site launch on October 22, the platform looked remarkably similar to that of Saint Laurent. It boasted nearly identical sans-serif fonts, minimalistic merchandising not shown on models, and black-and-white brand heritage videos. – Read More on L2
CONTEXT (via veteran fashion journalist Christina Binkley): The problem with this analysis is that it forgets the fashion world HATED Hedi Slimane’s first collections for Saint Laurent and panned his decision to drop the “Yves” – much like he dropped the accent from Céline.
7. Allbirds' Funding Windfall Underscores The Rise Of Less-Is-More Retail Brands: A less-is-more ethos is seeping into the retail landscape, as newbie brands from Untuckit menswear to Prose hair care, built on the premise of curated, customized solutions, gain momentum and a shopper following. – Read More on Forbes