1. How Customers Come to Think of a Product as an Extension of Themselves: Psychological ownership, it’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. – Read More on HBR
2. The Gap Table: Women own just 9% of startup equity. Even bigger than the salary gap that sees women earn $.82 on the dollar is the equity gap. A new study from Carta and the ex-Twitter female investor group #Angels reveals that women make up 35 percent of startup equity-holding employees, yet own just 20 percent of the equity. That means they own just $0.47 for every $1 that men own. – Read More on TechCrunch
3. This 26-year-old former med student’s fake sneaker operation made millions on reddit, then it all fell apart. – Read More on Vice [Editorial note: This article states that “Buying or selling fake shoes is illegal.” This is incorrect. While selling counterfeits is illegal, buying them is not].
4. Dazed sent a fashion week first-timer to the Spring/Summer 2019 shows in London, she found out that “it’s all pretty normal.” The idea of Fashion Week as a larger-than-life party filled with paparazzi, outrageous outfits and an endless stream of celebs might be true for those attending countless after-parties, but for those working in the industry the reality seems to be long hours, comfortable shoes, and lots of travelling between shows. – Read More on Dazed
5. Instagram Points its Lens on e-Commerce: Instagram’s venture into commerce is a natural extension for a platform geared toward discovery of brands and new things. The challenge at the moment is that discovery is happening, but Instagram isn’t necessarily getting credit. – Read More on PYMNTS
6. Inside Italy’s Shadow Economy: With a distressed labor market, thousands of low-paid home workers create luxury garments without contracts or insurance. – Read More on NY Times
7. RETRO READ: What Really Goes into "Made in Italy" Fashion? Your $4,800 “Made in Italy” bag might not be exactly as it seems. Big-name brands rely on hordes of immigrants from Wenzhou, China that flooded Italy’s Tuscan region in the 1990’s and that serve as “manufacturers for Gucci, Prada, and other luxury-fashion houses, which use often inexpensive Chinese-immigrant labor to create accessories and expensive handbags that bear the coveted ‘Made in Italy’ label.” – Read More on TFL
8. Gap just launched its first new brand in a decade: Hill City athleisure wear for men mimicks its Athleta brand for women. – Read More on CNBC