Edward Meadham (above left) is a fashion designer best known for his work as half of the founding duo behind Meadham Kirchhoff, one of the most striking collections to come out of London in the past decade. There, Meadham helped to create a riotously romantic and unconventional label intensely favored among industry insiders and fashion devotees, alike.
1. For those who are not familiar with your work, how would you describe it?
I always found it quite impossible to describe what I did. It was so eclectic. There were so many meanings and metaphors, an overall abundance of a million contradiction, excess opulence, a lot of love and a lot of rage.
2. Do you feel like the fashion industry understood/appreciated your art? And is that something that matters to you?
Yes, I was very lucky that what I did was almost unanimously well received by the fashion press. There were very few bad reviews – and those bad ones that I do remember, I could see where the writer was coming from.
Was it understood? Well, maybe less understood by the " industry" than by the kids who loved it and who would write me letters. I felt they understood what I meant – my references, my culture – as they were/are part of it.
At the time though, no, it was not [something that mattered]. I could not let the anticipation of how a collection might be received interfere with my brain or its outcome. The only person whose opinion I could listen to was my own. I was always by far the most critical.
3. Your designs have really captivated people over the years, something that is largely lacking in fashion right now it seems. What are your thoughts on the current state of fashion?
Perhaps there is a lack of authenticity now in fashion. Perhaps people felt connected to my truth.
4. How easy is it for you to be so creative?
It is not easy. It’s incredibly difficult. I don’t know how I do (did) it or where it came from – just a lot of intense concentration. I don’t really know, but no it is never easy.
5. You collaborated with Sophia Webster for F/W 2016, but were adamant that it was not your “come back.” How did it feel to show again?
What I did for Sophia was just a job. I did not consider it my work at all. I was just trying to fulfil a brief to the best of my ability within the perimeters that were set for me. That is why I was adamant that it was not a comeback. I was quite horrified that it got so much attention. Though, I was flattered that people seemed to still care and it was received so warmly.
6. Do you think you will ever return to the industry in any capacity or is there something else you toy with the idea of?
Urm... I hope so .... maybe. (I am working on something now ...BUT I don’t think I can announce it yet or talk about it properly).
7. What individuals/brands do you think are really making an impact in fashion right now (for whatever reason)?
Hmm … I’d prefer not to say really but there is one that seems to dominate everything at the moment. Why? I’m not sure and I’m intrigued to see how long it will last and if it will die as quickly as it began.
8. In fashion, I wish there was less …I think there should be plenty of room in fashion for everything, though I would like to see the end of false meaning and empty politicism being attributed to EVERYTHING.
9. In fashion, I wish there was more … Diversity-individuality-beauty.
10. What was the last thing that really fascinated you?
Urm … it’s been so long. I can’t remember.