Ali Ro versus A+RO is the latest fashion-related trademark battle. Kathleen McFeeters, CEO and owner of DONNA MORGAN NYC and a more contemporary line, Ali Ro, thinks A+RO is “confusingly similar" to Ali Ro, the name of her lower end line, which she trademarked in 2008. McFeeters filed a complaint earlier this month in a New York federal court. She is alleging trademark infringement, unfair competition, and violations of New York General Business Law by A+RO, a knitwear-focused line founded in 2011 by sisters, Jane and Sophia. That's not all. In addition to seeking damages, Morgan is asking the court for a preliminary injunction, which would that would immediately prohibit the sale of A+RO clothing.
Ali Ro and A+RO happen to stock at some of the same stores, including Saks and Nordstrom. However, the interesting part of this lawsuit for me: Morgan is not exactly blameless. Her line, Ali Ro, seems to be taking just a bit too much inspiration from Balmain (above, left).