Amazon already holds the title of the biggest clothing seller online, but it also overtake most of its brick-and-mortar rivals in fashion sales, as well, in the not too distant future, thanks to its own private-label garments and accessories.
"As shoppers have become more confident buying clothes on Amazon, that eroded the steady consumer spending on basic goods department stores once enjoyed," per Bloomberg. And Amazon is building out its offerings with this in mind. It upped the number of apparel and accessory products on its website by 87 percent last year from the year before, as its apparel sales hit $16.3 billion, according to trade publication Internet Retailer.
According to Bloomberg, "That's more than the combined online sales of its five largest online clothing competitors – Macy's, Nordstrom, Kohl's, Gap, and Victoria's Secret parent L Brands." Its apparel sales are "still pale in comparison to the $24 billion in U.S. clothing sales at Walmart, America's largest apparel seller. But it's not too far from Macy's $21 billion in annual apparel sales and TJX Cos. $17 billion. It's already surpassed the Gap, Kohl's, Target, J.C. Penney, and Nordstrom in 2015 apparel sales."