You may have caught our tweet last week that mass market retailer, Target's stock increased 15% following the debut of designer Prabal Gurung's collection. The 80-piece collection, which was inspired by love, was a huge success! With blouses retailing for around $25, dresses for $35, and shoes for $30, it seems Target was back on-point for this collaboration. The young designer's collection comes on the heels of the CFDA x Neiman Marcus x Target collaboration, which consisted of $75+ canvas totes, yoga mats and home goods, and barely sold. Gurung's collection, on the other hand, sold out in nearly one day.
It is simply unfair to even imply that the success of Prabal's collection rests upon appropriate price points because it is more than that. The fashion industry (along with Michelle Obama and many big name Hollywood starlets) has been on Team Prabal for some time now. He is young, fresh, innovative and undeniably talented. However, how his industry-wide appeal would translate to mainstream America was questionable. I, for one, wasn't entirely sure if the world outside of fashion knew who the Prabal Gurung we all adore is, but it turns out, America loves Prabal. His designs for Target are wearable, beautiful and fun. The success of the collection (and Target's stock) shows that the young designer has mastered yet another aspect of the industry, proving yet again, that he is not to be taken lightly.