Alongside photographs from 1 Granary magazine’s current issue – featuring pieces from the archives of Meadham Kirchhoff shot by Drew Jarrett and styled by Anders Sølvsten Thomsen – Julie Zerbo recounts what made the late label one of London’s most definitive talents. Here is an excerpt from that article. You can read it in its entirety at Dazed Digital.
Meadham Kirchhoff, the London-based fashion brand known for romanticising fashion with its darling and daring garments, is no more. “Meadham Kirchhoff is dead,” Edward Meadham, one of its co-founders, confirmed last month ...
In a market that currently demands that runway looks be almost instantaneously ready to be pre-sold online, outlandishly creative and innovative brands that do not have the licensing systems in place to provide them with additional sources of revenue, as big houses do, probably do not stand a chance – even with industry support early on. Unfortunately for Meadham Kirchhoff, the fashion industry and fashion fans, the current model of fashion does not leave much room for imagination that cannot be put into an e-cart, purchased and shipped. With this in mind, Meadham Kirchhoff took a huge risk. They played by their own rules. They made waves. They were true to their vision. They gave a lot to the fashion industry and to the fans in its periphery. They may not have made ends meet in a financial sense, but that does not mean they failed.
One thing remains: Edward Meadham and Benjamin Kirchhoff made their mark in a difficult industry. They cultivated a following of truly devoted fans, a legion that speaks to the significant impact the design duo made with their rebellious spirits and their technically impressive garments. Consider, for instance, the large number of people who were nothing short of outraged when a public relations agency attempted to sell some of the pair's lost archive last month. It is this type of connection between designer and consumer that transcends the big business of the fashion industry. This type of admiration and understanding withstands seasonal trends and the ever-changing nature of fashion’s “It-designers”, and this is exactly why Meadham Kirchhoff is so important, why this is a truly momentous loss and why they will simultaneously be dearly missed. But it is also why they will live on in fashion. So, do not fret fashion fans, the legacy of Meadham Kirchhoff will continue. It is simply too special not to.