Adidas. According to a new report, Instagram is allowing dozens of major brands’ identities to be stolen by fake accounts using official logos and trade names to confuse unwitting followers. Writing for the Guardian, Jamie Riddell is co-founder of social media analytics platform BirdSong, claims that while Instagram has been piloting ad placements since last year and recently inked a $40 million spending commitment from Omnicom, problems are rampant as Instagram has not introduces brand verification to weed out fake accounts from running ad campaigns. Other commonly-imitated brands: Louis Vuitton, Victoria's Secret, and Michael Kors (see the list in its entirety after the break below).
Riddell shares the following tips for brands in policing their Instagram reputation: "Brands should ensure all their approved accounts, including affiliates and franchises, maintain a consistent logo or icon. In lieu of an official verification mechanism, brands should see to it that their account biography states the official nature of the profile. Use sites other than Instagram to validate your Instagram presence. Linking from your key official brand sites to your one true Instagram profile is a good way to create awareness for your authorized social presence. Actively police brand terms - you should run regular searches for your brand’s name, recording any accounts with suspicious activities and reporting them to Instagram for action."