By Olivia Bergen, Telegraph
Love magazine editor-in-chief Katie Grand and her creative team have a real knack for persuading the top models of the moment to star in short, tongue-in-cheek videos in between shoots for the bi-annual style tome. Whether it's Cara Delevingne miming to Shania Twain's That Don't Impress Me Much, or Abbey Clancy stripping off to her underwear for its annual digital advent calendar, Grand has unprecedented access to some of the most beautiful women in the world.
As the style consultant to Marc Jacobs, the creative director of the storied French fashion house, Grand assists in the fittings for the Paris Fashion Week show - ensuring that all the final details are as they should be. Hiring director James Lima to make a short film around the last-minute autumn/winter 2013 collection preparations, the likes of Cara Delevingne, Georgia May Jagger, Isabeli Fontana and Edie Campbell were captured walking around the Rue du Pont Neuf in the French capital at night, wearing the short, messy wigs and often revealing outfits they had been hired to wear on the catwalk days later.
Depicted lurking lonesomely on corners and in the back of strangers' cars, occasionally semi-naked, the final footage has been called "an extremely shocking representation of women" by Dominique Attias, a leading lawyer who signed a letter in the left-wing daily newspaper Liberation. With signatures from the Scelles Foundation Against Sexual Exploitation, Chantal Jouanno, a former centre-right minister and Laurence Rossignol, a Socialist senator, the letter accused Louis Vuitton of "assimilating luxury with the world's second most profitable criminal activity after drug trafficking", reports today's Times.
Attias added how the film: "portrayed women's bodies as an object and prostitution as something that is playful and enjoyable. This is very damaging because we are trying to fight the idea, to which some young women in France subscribe, that prostitution is banal and just a way of getting money to buy clothes."
The film cuts to footage of the catwalk show, which was staged as a hotel corridor and also starred 39-year-old Kate Moss. Louis Vuitton issued the following statement when contacted: "This video was created and broadcast by Love." Grand's team could not be reached for comment.