Angela Ahrendts, who left her position as CEO of Burberry in September 2014 to join Apple, is speaking out about how she hires. Certainly a worthy source, Ahrendts is credited with almost single-handedly revamping Burberry (think: company value rose during her tenure from £2 billion to over £7 billion). Since she has joined Apple as Senior Vice President of Retail and Online Stores, she has brought a number of people on board, including Musa Tariq, who worked under her at Burberry. Tariq was been brought on almost exactly a year ago as the retail division's Digital Marketing Director. More directly, Tariq comes to Apple via Nike, where he served as the fitness giant's senior director of social media and community.
Here is a bit of what Ahrendts has to say about hiring, a method she breaks down into four main areas entitled, "We vs Me", "IQ vs EQ", "Left Brain vs Right Brain" and "Yesterday, Today, Tomorrow.” The following is courtesy of a recent post on her LinkedIn, entitled, “How I Hire: My Guiding Principles” …
Experience and age are great gifts when it comes to effectively and successfully hiring and retaining great talent. Below are my guiding principles of hiring gleaned from 34 years of learnings — the four areas I focus candidates on and the questions I typically use as my filter in the first hour we have together.
ME vs. WE
I ask simple questions about their family, friends, peers, personal interests, sports, spirituality, and community to glean a better understanding of their true motivation and leadership attributes. This is usually the easy part, because people love to talk about themselves.
IQ vs. EQ
By the time they have reached my office, I think it is pretty safe to say they are incredibly smart in their field. I want to make sure they are culturally compatible. Are they empathetic, compassionate, caring and giving of their mind and heart?
LEFT BRAIN vs. RIGHT BRAIN
I then go back to asking more personal questions, as I find I can better assess their left brain-right brain balance by understanding what they studied, what they do in their spare time.
YESTERDAY, TODAY, TOMORROW
Lastly, I love to learn what guides them in the world, or frames their reference points. This is how I wrap up the hour, and before they leave I feel it is important to let them know how I feel.