In case you didn't know, Louis Vuitton's legal department is on its game! Michael Pantalony, LV's Director of Civil Enforcement, contacted XXL Magazine to inform them that their cover star was wearing knock-off sunglasses and to clarify that there is no connection between XXL and the rapper and Louis Vuitton. Apparently rapper, Rick Ross, graced the cover of the magazine's May 2009 issue in fake Louis Vuitton Millionaire sunglasses.
Shortly thereafter, an unrelated music oriented website posted an interview with Jacob Bernstein, the man who supplied Ross with the sunglasses. Bernstein says the glasses are authentic LV with some of his own designer augmentations. He says, "Just because the product has been customized by me doesn't take away from the fact that the frames are authentic Louis Vuitton Millionaires."
XXL subsequently posted the letter from Pantalony to its website ....
We were dismayed to see the cover of the May 2009 issue of XXL Magazine, which features a photo of Rick Ross wearing a pair of sunglasses prominently featuring counterfeit Louis Vuitton trademarks. Because the photo has generated considerable confusion among your readers and Louis Vuitton customers among others, we feel it is important to clarify several points.
The first is that the sunglasses Mr. Ross is wearing were not made by Louis Vuitton, and in fact, are counterfeit. Louis Vuitton did not grant permission to Mr. Ross or to whoever did make the sunglasses to use our trademarks. The second is that no affiliation, sponsorship or association exists between Rick Ross or XXL and Louis Vuitton. The third is that counterfeiting is illegal.
Thank you for giving us the opportunity to correct the confusion.
Michael D. Pantalony, Esq.
Louis Vuitton Malletier