Balenciaga's creative director Nicolas Ghesquière recently told The Sunday Times that he may begin making his ready-to-wear garments in "big sizes," too. While it is unclear what Ghesquière actually means by "big sizes,” here is what he said ...
I had a tendency to think good cut and small size [was best suited], but a good cut should come in big sizes too. That's what I want to focus on—it's the cut, not the sizing, and if people see that they can wear something in a big size, then I did my job.
While I highly doubt Balenciaga will actually start offering sizes above a 44, do you think Ghesquière should start making plus-sized clothing? Strictly from a branding standpoint, it may not be the best decision for several reasons. Namely, it will likely diminish the tiny bit of exclusivity and inaccessibility that still exists in the world of high fashion.
The underlying question is twofold: 1. Would it be more profitable for Balenciaga to sell larger clothing (and potentially face backlash of becoming seen as a more main-stream brand) or stick with the sizing as is, and 2. Do consumers above a size 44 have the right to wear high fashion?