News Corp.’s New York publication, the New York Post, has found itself as the inspiration for a couple different designers recently. First up, and with the considerably more wearable approach, is Stampd LA’s recent crewneck offering (pictured below). The sweatshirt comes in a dark heather grey (like newspapers, sort of) and has the NEW logo printed across the chest. Avante-garde designer Bernhard Wilhelm’s recent collection also employed part of the New York Post's wordmark, albeit a much more liberal use of it. The German designer, who just began selling his wares in the U.S. (it only took 14 years of waiting) used the NEW logo as an all-over print on a knitted sweater, POST on another, and on an interesting zippered cardigan, where he employed not only the NEW but the POST, as well, on a dark heather gray background (all pictured after the break below).
So, where does this leave us in terms of legality? Well, essentially, it leaves us with a new trend of printing "NEW" on garments. As of 2007, NYP Holdings has held federal registrations for "NEW YORK POST" as a basic trademark and as a stylized word mark in class 25, which covers clothing. But have no fear Stampd and Bernhard Wilhelm because you likely won't be subjected to Rupert Murdoch’s wrath anytime soon. Included in each of the trademark registrations is a disclaimer that reads: "NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "NEW YORK" APART FROM THE MARK AS SHOWN." So, since NYP Holdings has disclaimed any rights to the words New York alone, even in their stylized font, they certainly don't have a claim for simply "NEW" and the same can likely be said for "POST." As for "NEW POST", I am not entirely sure, but my guess is that Wilhelm is in the clear unless Murdoch/Team NYP can show that there is a likelihood of consumer confusion. Until then, enjoy this new trend in fashion. No pun intended.