The British Advertising Standards Authority means business. It has a history of calling out fashion designers for less-than-tame ad campaigns, and now its turned its attention to what seems like a very easy target: American Apparel. The company has been in hot water with the ASA in the past (in 2009 the ASA banned the company from running an ad featuring a "semi-nude" model because the woman appears to be under 16), and yet again, American Apparel is sexualizing seemingly underage models. American Apparel's response: the ads of young girls in T-shirts are "completely decent and a fair representation of [our] product." According to the ASA's complaint the specific ads for t-shirts and hosiery are “offensive, irresponsible, and overtly sexual." The ASA apparently doesn't take kindly to ads that feature "a young girl with her breasts visible through a shirt and others featuring overtly sexual poses." Last year, Marc Jacobs came under fire for "sexualizing a child." The child was a 17-year old Dakota Fanning. The result: the ads are banned in the U.K.
In other news, American Apparel CEO, Dov Charney, is being sued by Michael Bumblis, the former manager of a Malibu American Apparel store. Bumblis alleges that in April Charney accused him of working for a rival retailer at a recent industry convention and called him a “wannabe Jew” and a “fag.” In case that's not enough, Charney reportedly attempted to choke the former employee and rubbed his face in the dirt. Between incidents like this and the company's Los Angeles borderline-sweatshop labor, does anyone else think that Charney is an all-around loser?