This has been a big couple of months for design labels taking a stance against online retailers of counterfeit goods. Just when you started wearing head to toe neon because you read its the hottest trend for spring, turns out, big judgments against Chinese pirates is even hotter. Burberry filed suit against a network of China-based counterfeiters in January in Manhattan Federal court, and is the latest to get a judgment in its favor. The British brand was awarded $100 million yesterday, as well as any money in the defendants' PayPal accounts. Burberry is also entitled to possess the offending domain names, including yesburberryvision.com and buyburberry.com.
And Burberry's rights don't stop there. According to court documents, Burberry has the right to "hold third-party hosts; payment processors; search engines, such as Google, and social media sites, such as Facebook and Twitter, accountable for associating with the infringing sites." Very much like the luxury counterfeiting cases before this one, the defendants failed to respond the Burberry's complaint and did not appear in court.