Fashion week - and all its mayhem - has left New York City. Scrambling bloggers, designers, reporters, and photographers are all now camped in London, for the time being, which promises some exciting collections. One such brand and its Chief Creative Officer, Christopher Bailey, are among those unveiling S/S 2014 collections in England’s capital. The Burberry collection graced the runway yesterday and the London-based brand joins many other designers opting to utilize technology to connect with consumers.
An Apple press release reports that Burberry plans to use early access to the recently announced iPhone 5s to capture and share beautiful photos and video before, during and after the Burberry runway show in London. Using the all-new iSight® camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments.
“This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,” said Bailey. “We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.”
Several designers are now seeking to offer the masses, even those without a ticket to the actual show, a live and very personal experience. And because Jony Ive, Senior Vice President of Design at Apple, is described by Bailey as a “very good mate,” it should be no surprise that the new iPhone would play a part in Burberry’s connection with its customers (or those who long to be).
Jennifer Williams is a recent law student grad, who writes about fashion, the legal avenues available for protecting it, and the ways in which the laws are falling short. For more from Jennifer, visit her blog, StartFashionPause, or follow her on Twitter.