Business of Fashion: Why the Red Carpet is Important

In Sunday's New York Times, George Kotsiopoulos, fashion stylist, editor, consultant and co-host of E!'s Fashion Police, put awards season fashion best. He said: “Dressing for a major red carpet isn’t simply getting ready for a big party and looking pretty ... it’s been about selling yourself as a brand.” He's suggesting that your look on the red carpet can jump-start your career, and this is not limited to actresses, who stand to get better roles, ad campaigns, etc.

Red-carpet exposure often leads to a massive amount of free advertising (which young designers need as they usually lack the funds for such extensive PR), and turns formerly unfamiliar names like Proenza Schouler, Prabal Gurung and Naeem Khan into household names and covetable luxury brands. It is safe to say these designers are on the lips and minds and Twitters of both consumers and the fashion industry's power players following a successful run on the red carpet. With awards season having just started, we are looking forward to seeing young designers on the red carpet!