Ahead of making his formal debut for Calvin Klein next month in what is sure to be New York Fashion Week's most highly anticipated show in years, Raf Simons has introduced some changes to the brand where he took the helm this summer. The most recent development: By Appointment, which sees the brand expanding its formerly celebrity-only bespoke collection to "an open made-to-measure service."
“A new departure for Calvin Klein: The NYC atelier’s celebrity by-appointment service becomes an individual line,” read an announcement from the brand introduced by way of its Instagram and Twitter accounts this weekend. The social aspect is important. According to the brand, the collection consists of "14 distinct looks presented photographically, in ‘real life’ media ... presented in the photographic tradition of Calvin Klein and utilizing billboards, newspapers and the Internet."
Chief creative officer Raf Simons stated in connection with the brand's new initiative that Calvin Klein - which is, of course, most heavily associated with its more casual wares - “is not only about iconic underwear and jeans. It's about so much more." Pieter Mulier, Creative Director Calvin Klein, further echoed this notation, saying the made-to-measure service - which will be more inclusive with its most high level skills - "is driven by character; it’s about a woman feeling empowered and being her own person in what she wears."
The collection itself will be "a tribute to the Calvin Klein atelier" in that it will employ full range of handcrafting skills from embroidery to tailoring meant to "celebrate the American woman and American fashion," taking inspiration from the "‘20s, ‘30s, ‘40s, ‘50s, ‘60s, ‘70s, ‘80s, ‘90s, 2000s, [and] now."
Coupled with the moniker, "CKBA 1-14," appointments for the new line will be available beginning on April 1, 2017, according to the brand.
Imagery connected with the "By Appointment" campaign - styled by Raf Simons' longtime collaborator Olivier Rizzo and photographed by fellow Raf go-to Willy Vanderperre - stars Stranger Things actress Millie Bobby Brown, and models Abbey Lee Kershaw, Julia Nobis, Kiki Willems, Natalie Westling, Mica Arganaraz, Jamie Bochert, Lineisy Montego, Selena Forrest Tessa Bruinsma, and Saskia de Brauw, among others, whom the brand notes make up a “cast of distinct individuals that bring the idea to life: Chosen for who they are, where an essential strength of character is key. Whether famous or unknown, all are treated equally.”