Things are not always as they appear at Fashion Week, and we are not just referring to the outlandish "street style." It's hardly a coincidence that some of Hollywood's biggest names are spotted in the front row at various Fashion Week shows. Turns out, they're getting paid. The New York Post is confirming that stars rake in more than $100,000 in “talent” fees, airfare and free clothing in exchange for their front row appearances. In fact, it's quite a business. Much like models, the highest-paid stars (think: Beyonce, Gwyneth Paltrow, etc.) are frequently required to sign contracts establishing their exclusivity with a certain brand. So, Jennifer Lopez appearing only at Chanel and Valentino in Paris is likely the result of a carefully negotiated contract. Kate Bosworth, on the other hand, who attended the shows of Cushnie et Ochs, Prabal Gurung, Altuzarra, and Proenza Schouler, etc., was obviously less limited by an exclusivity deal. Keep your eye out for celebs, and we'll discuss.