The Council of Fashion Designers of America keeps rolling out initiatives to help designers expand their brands. This time, the CFDA has paired with Silas Chou, a partner in Sportswear Holdings Limited, which owns Tommy Hilfiger Corporation and has a majority interest in the Michael Kors Corporation, to launch an exchange program between American and Chinese designers.
The first designers swapping: Proenza Schouler’s Jack McCullough and Lazaro Hernandez will visit Shanghai, while Uma Wang comes to New York. Wang will get support from established American companies, including Michael Kors, Theory, Barneys New York, Vogue, and Google, and the American designers get a chance to explore growth potential in the Chinese market. This will be the first of what is expected to become an ongoing one program.