Chanel won a trademark infringement lawsuit in a Korean court this past week. The Paris-based design house brought suit against the owner of the "Chanel Spa" earlier this year, holding that such unauthorized use of its name is damaging to its reputation. A Seoul Central District Court judge ruled in favor of the design house, which is under the creative director of Karl Lagerfeld, after the owner of the Chanel Spa failed to respond to Chanel's claim within 30 days of filing.
This isn't Chanel's first lawsuit targeting similarly-named establishments. The design house, which currently operates 11 boutiques in Seoul (from ready to wear and accessories stores to fine jewelry and fragrance and beauty-specific shops), filed suit against two Korean stores in 2010 and 2012 for opening up shop under the title “Chanel Business Club”. Chanel won both suits. In the case at hand, Chanel was awarded 10 million won, which amounts to almost $10,000.