It appears that Chicago-based online retailer, Cool Socks Bruh, either got the message from us or was slapped with a cease and desist letter from Louis Vuitton. You may recall that until recently, Cool Socks was stocking a pair of Murakami x Louis Vuitton "inspired" camo socks (pictured above). The site has since removed them, along with a few other pairs from its original line up, namely, the "Versace" socks and the Bathing Ape camo print pair, and has switched from printing on Nike socks to logo-free socks. (No word on whether Nike got to them, too).
What I find to be interesting/surprising/confusing is that brands continue to slap the Louis Vuitton logo on their garments and accessories. A little bit of Google research would lead you to the following: Louis Vuitton Malletier S.A. v. Haute Diggity Dog, Louis Vuitton Mallatier S.A. v. Warner Bros. Entertainment Inc., Louis Vuitton Malletier, S.A. v. Hyundai Motor America, Louis Vuitton Malletier S.A., v. Ly USA, Inc., Louis Vuitton Malletier S.A. v. Singga Enterprises, and these are just a few of the notable trademark infringement-related lawsuits from the past several years. There are many, many more in which Louis Vuitton, as a diligent protector of its trademarks, files suit against hundreds of domain names and their operators. The point is: Louis Vuitton is the most valuable luxury brand in the world. That title is inexorably linked to the value of its intellectual property, and the Louis Vuitton legal team doesn't mess around. So, it is quite perplexing to see companies continuing to put the LV logo on their products, no?
In related news, though, all of the Givenchy print styles are still up for sale, which is interesting.