As filmmaker Paul Franco debuts his latest project narrated by Demna Gvasalia, the mastermind behind Vetements and the creative director of Balenciaga, the two discuss social media, reality, and why you can’t really fake Vetements jeans. Here is why those highly coveted Vetements jeans cannot be replicated …
Paul Franco: What I really liked from the beginning at Vetements was this sincerity of the process, and how you make this sincerity accessible. Which reminds me of the story when you found a pair of trainers in the medina of Marrakech, which said Nike on the side…
Demna Gvasalia: …and adidas on the top.
Paul Franco: I bring this up because I recently read an article with instructions to copy Vetements jeans just by cutting the hem.
Demna Gvasalia: Of course you can fake them.
Paul Franco: How do you feel about that?
Demna Gvasalia: Well, you can fake certain things, but you cannot make them the same. These jeans need a whole system of processing – it’s about their fit and how they work. There is a lot of process behind them, though visually they are very simple. So for Instagram you can fake it but for real life, to wear them and feel flattered, to feel that your butt looks good – you can’t really fake that by just cutting the hem.