Without fail, every time I am on Mercer Street in Soho, I see the sign for ASH footwear and get really excited. And its not because I am in the market for Isabel Marant-like wedge sneakers, it is because from far away the Italy-based, French-designed footwear label's sign looks like Diptyque's logo (and I have been waiting for them to open up shop in Soho). In case you're not familiar with Diptyque, it is a legendary French perfumer and maker of luxury scented candles, and its world-renowned oval logo, which is present on all of its candles and fragrances with the name of the scent, is synonymous with the Diptyque brand. Not surprisingly, the Paris-based company, which was founded in 1961 (about 40 years before ASH), has trademarked several variations of its logo internationally, including its oval design, with U.S. federal registrations dating back to 2002, in classes that cover fragrances/cosmetics and candles.
Interestingly, ASH also has trademarked its logo, a stylized word mark, which consists of its logo (pictured above) in the classes for leather goods and footwear. The company, whose clients include Rihanna, Lindsay Lohan, Hillary Duff, and a handful of models, received federal registration for this mark in 2009. So, because the two parties goods are sufficiently different, it appears they are able to operate harmoniously in the market, and for those (like me), who are confused and excited from a distance, quickly learn that the store they thought was Diptyque is, in fact, a glorified sneaker store. Thoughts?