SHRIMPS is taking fashion month by storm. From Natalie Massenet to Julia Sarr-Jamois and Vogue's Kate Foley; from Susie Bubble to designer Penelope Chilvers and "it" girl Olivia Palermo, the young brand's fans are quickly multiplying. Shrimps's colorful faux fur jackets and accessories, courtesy of founder and designer, 23-year old Hannah Weiland, have made appearances in Vogue UK, LOVE mag, Grazia, and Elle, and on the websites of Vogue, Opening Ceremony, Vanity Fair, Style.com, AnOther, and i-D ... just to name a few. Style.com called the brand the "next big thing." All of this in under 6 months. Of her young brand, named after her childhood nickname, Weiland says: "I am an animal lover myself, so it feels great. I feel very lucky and thankful for all the great press. I wouldn't work with real fur but I also don't preach against it."
Weiland, a London College of Fashion grad, got her start after her pal, model Laura Bailey wore a Shrimps coat during London Fashion Week last September and caught the eye of Net-a-Porter's Natalie Massenet. According to Weiland: “I was interning at Bella Freud and I got an e-mail. Natalie Massenet—personally saying she wanted to buy for Net-a-Porter. I could not believe it.” The collection, as of now, consists of one simple coat shape, which comes in a variety of colors and is priced just upwards of $800, and faux fur pouches.
Want to get your hands on Shrimps? Well, Net-a-Porter is slated to sell an exclusive Spring capsule come March, and shrimps.co.uk is set to launch soon. In the meantime, Shrimps' powder blue, strawberry pink, mustard yellow, deep navy, and orange-hued jackets are currently stocked at Opening Ceremony in LA, New York, and London and at Viola in London, as well as online at Avenue 32.com.