Fendi will expand its fur offerings in the very near future. Under the direction of creative director Karl Lagerfeld, the Italian design house will show a couture fur collection during Paris couture week this upcoming July - on July 8th to be exact - meaning 80-year old Lagerfeld will be at the helm of two couture shows - Fendi and Chanel. According to WWD, the "haute fourrure" collection will debut during Lagerfeld’s 50th year with the iconic Italian house, which already relies heavily on fur in its ready-to-wear collections (think: show-stopping minks coats, Mongolian lamb leg-warmers, and the wait list-spawning Karlito charms).
Of the new venture, Lagerfeld has said: “For me, fur is Fendi and Fendi is fur, fun furs! Fendi is my Italian version of creativity. The Fendi Haute Fourrure fashion show is the opportunity to stage the Royal Furs of Furs." He continued on to say: "We don't have the space in this Fendi collection to do high fur, because the ready-to-wear is now doing so well." Fendi CEO Pietro Beccari told WWD that the high fashion fur will not be available in boutiques, but that the collection will travel to other cities — such as London, Tokyo, Seoul, New York and Hong Kong — for orders. Hong Kong is, after all, the brand’s top fur buyer. The announcement comes on the heels of London-based designer Astrid Andersen's couture fur collection during the Fall/Winter 2015 shows in New York.