The Billboard Music Awards, an annual music awards show, which has been hosted by Billboard magazine since 1989, took place on Sunday evening in Los Vegas. The Billboard Music Awards red carpet consistently draws an array of the industry's biggest names, and that means there is no shortage of runway-to-red carpet looks. Taking the spotlight: Korean-pop group BTS, whose members stepped out in Saint Laurent in their American red carpet debut .
The seven-member South Korean boy band — who get their name from the acronym for the Korean term “Bangtan Sonyeondan,” or “bulletproof boy scouts” in English — have been global superstars since the release of their June 2013 single, “No More Dream.”
They are the latest in a string of K-pop stars to break out in the U.S., and Saint Laurent is just one of the high fashion brands that has been quick to tap into the proven appeal of K-pop stars, such as G-Dragon, Lee Chae-rin - who is better known just as CL - and her fellow 2NE1 member Dara Park and Zico, among others. G-Dragon of BigBang and CL are two of the most famous K-pop names to have penetrated the fashion industry by way of front row seats at the biggest runway shows in Paris, collaborations and ambassadorships with established brands, and editorials in the likes of Vogue.