In September, a handful of furry little accents hit the runway for Karl Lagerfeld's latest runway show for Fendi. "The tiny versions of those mascots cost $1,500 each and are just two in a full line of freaky beasts and trolls that have sparked an international fashion trend. Other so-called bag-bugs, like a six-inch mink and fox-fur cyclops, start at the bargain basement price of $600." according to Bloomberg.
"These are accessories for accessories," according to the publications. "And they’re big money." And brands, other than just Fendi, want in.
As Bloomberg notes, "Since Fendi first unveiled its strange charms in 2013, fashion labels have rushed to release their own. Adrienne Landau, Furla, and Kendall + Kylie each have their own lines of pom-poms. Prada sells a cutesy set of bear and robot charms. Anya Hindmarch is pushing quirky clip-on coin purses, decorative tassels, and leather stickers. It’s trickled all the way down to such everyday mall shops as Express, Charlotte Russe, and Wet Seal. Each are seeking a heftier chunk of the $102 billion U.S. personal accessories market, a stupendous figure arrived at by market research firm Euromonitor. That includes everything from fine jewelry and leather goods to luggage and fancy pens."
For the fashion labels, the less-expensive versions of these items are proving to be a lucrative addition to any seasonal lineup, as they provide a way to grab new customers who can’t afford their pricier wares, or get them to tack on an additional purchase at the cash register.