After announcing that it will show its Spring/Summer 2016 collection in New York to coincide with the opening of its Madison Avenue store, Givenchy has been the source of rather frequent surprises. You may recall that the LVMH-owned house announced that creative director Riccardo Tisci will not just show his S/S 2016 womenswear collection but will also show menswear and haute couture according to reports. The latest update: this may not be the most difficult ticket in town.
Per WWD: “When Riccardo Tisci shows his Givenchy collection in New York on Sept. 11, members of the general public will make up a huge portion of his audience. Twelve hundred “real people” — mostly non-industry, non-celebrity civilians (no proof of Givenchy purchase required) as well as a cadre of students and faculty from local fashion schools — will attend, along with the usual show-going industry suspects.”
The trade publication goes on to mention: “Givenchy is working closely with the City of New York on this public-audience project. The house will allot most of the tickets — 820 of them — on a first-come/first-served basis to registrants at a Web site set up in partnership with nycgo.com, the City’s marketing office. The Web site address will be released Tuesday Sept. 1 at 10 a.m. via the social media outlets of Givenchy, NYCgo, the CFDA and KCD, and will open to potential recipients at 10 a.m. on Wednesday.”
Last but not least, WWD noted: “It will have a distinct art element involving collaboration with Tisci’s friend Marina Abramovic, and will be of a grander scale than that which the designer typically employs.” More to come, but in the meantime, Tisci has introduced a dedicated hashtag (#GRTnyc17) to accompany America-themed posts on both his personal and on Givenchy's social media channels. .