Gucci, which is nearly a century old, opened the doors to its Florence-based museum, Gucci Museo, in 2011. Located in Florence's Piazza della Signoria, the three-story museum appears to the blind eye to be a Gucci boutique, complete with a café and bookshop, but that is not the case. The brainchild of Gucci’s creative director, Frida Giannini, the Museo houses both permanent and temporary fashion exhibitions, much of which is dug out of the house's archive, and also displays contemporary art installations.
On display: an array of vintage and current collection handbags; Gucci-branded sporting goods, including bicycles and golf clubs; and the 1979 Gucci Cadillac Seville. A highlight is certainly the custom red-carpet dresses, which are regularly switched out with different ones. At the moment, the long-sleeved gown actress Blake Lively wore in the Gucci Première commercial and corresponding as campaign, the feathered frock former Gucci girl, Evan Rachel Wood, wore to the Golden Globes in 2012, and Cameron Diaz's 2012 Oscars dress, a Gucci Première creation, among others.
True to form, Gianni spared few details for the Museo. On the walls: fifties Grace Kelly primavera-like floral print wallpaper the company made and original drawings reproduced digitally and projected on the wall. A film room, where some of Italy’s iconic movies (think: “La Dolce Vita”, “Il Gattopardo,” and “The Leopard") are screened. And the Museo, of course, if the home to various Gucci events.
For those who can't make it to Florence, you are in luck. Just this month, Gucci launched an online version of its museum. Check it out here.