Yves Saint Laurent is not the only brand on luxury conglomerate, Kering’s mind today. Changes are underway for YSL’s sister brand, Gucci, the cash cow of the Kering roster, as Susan Chokachi has been promoted to the role of President and Chief Executive Officer of Gucci America, effective immediately. Chokachi, who joined Gucci Group in 1998, most recently held the role of Senior Vice President of Marketing and Communications. She is succeeding Christoper de Pous, who left the company last month, after spending three years in the role of Gucci America CEO.
According to a statement from Marco Bizzarri, Gucci President and CEO: “We are fortunate to be able to call upon someone of Susan’s talent and experience to take on the leadership role at Gucci America at this important time. With the brand’s new direction now firmly established, we are seeing exciting momentum building behind the brand in North America, and I am confident that Susan and her team will be able to capitalize on this in a market that continues to offer significant growth potential for Gucci.”
A replacement for Chokachi’s role as SVP of Marketing and Communications has not yet been announced.