You may recall that quite a bit of drama ensued after Yves St. Laurent announced it would change the name of its ready-to-wear collection to Saint Laurent Paris. Shortly thereafter, we broke the news that the house's Soho NYC store began bearing the new name, and then the house debuted the new look on its Facebook page. Well, Hedi Slimane (the reason behind the name change) has spoken out.
He told Vogue UK: “It is interesting to see how much reaction this retro branding has created … Clearly, this period of the history of the house was not well-known, which I trust was a surprise for Pierre Bergé [Saint Laurent's long-term partner]. I went back to 1966 – just before the events of 1968 [when 11 million workers revolted against the conservative politics of then-President Charles de Gaulle - the biggest general strike in history], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation.”