Turns out, H&M has dumped Cara Delevingne after that alleged cocaine scandal in May, when pictures hit the web of the model dropping a bag of white powder outside her London flat. The high-street chain has confirmed that they are no longer working with Delevingne – who was previously featured in a campaign for their 2011 Authentic Collection. An H&M spokesman revealed that the Swedish fast fashion brand "has no particular reason" to use Delevingne’s services at any point in the foreseeable future. This follows a statement from the brand in May that they would make a decision regarding their association with Delevingne after reviewing the images for themselves, and saying: "We have a zero tolerance policy towards drugs, and this also forms part of our advertising policy."
The brand's stance sounds familiar. The fast fashion giant obviously has some brand-friendly morals clauses in its contracts with models, as it took similar action in 2005 when images of Kate Moss snorting coke in a London recording studio were run in the Daily Mirror along with the title, Cocaine Kate. In the aftermath, H&M gave Moss the boot, as did Chanel. However, it does not seem that Moss' mini-me is getting quite the same treatment as she walked in Chanel's Cruise collection show in Singapore in May and appears in the Fall 2013 Chanel film "Women Only" along with models Edie Campbell and Lindsey Wixson.
The supermodel is also set appear in Kids In Love, a big screen flick about hard-partying young Londoners, which is being made by Delevingne's pal, Preston Thomas.