After over a year of speculation, Swedish fast fashion giant H&M has launched the U.S. version of its e-commerce site, and the fashion blogosphere is celebrating. While we don't deny that H&M's e-commerce launch is a smart business decision and will likely be a huge success for the brand (and its bottom line), I cannot help but be disappointed. Are fast fashion shoppers really forgetting that just this past April over a thousand people were killed in a garment factory in Bangladesh, much likes the ones where H&M garments and accessories are manufactured? Sure, H&M has signed onto an accord that vows to bring increased standards to the Bangladesh garment factories, but is it really that easy to put such devastation out of our minds for a $20 dress? Apparently, the answer is yes.
Huffington Post Style's reaction to the news: "BEST. DAY. EVER."
We have truly become a culture that embraces fast fashion and the idea that more-is-more at all costs, even more so than I had previously understood. I suppose it is easy to put the young brand owners, whose designs are stolen, to create $10 H&M blouses, out of our minds. Also easily forgotten: the underpaid children and women, who are working in hot, cramped spaces, with locked fire exists, to ensure that our printed skinny jeans are $20, as opposed to the $150+ price tag of those that manufacture ethically in the NYC Garment District, for instance. These realities of fast fashion are somehow washed away when we hear things like ... Isabel Marant for H&M or H&M is launching e-commerce! Thoughts?