H&M said on Monday that may raise retail prices in the future in order to pay better wages to some of the world's poorest garment factory workers. The Swedish fast fashion giant recently announced that it planned to pay its garment manufacturers "living wages" by 2018, and an update from Helena Helmersson, the head of sustainability at H&M, suggests that higher retail prices "might be a possibility" in the long term but that customers should not expect any price hikes in the near future. Helmersson also said the H&M plans to use its size and influence to push for "fairer wages, training for workers and recognition of the role of trade unions in pay negotiations." While H&M has not stated what this fair living wage amount is, which the Washington Post took issue with earlier this month, criticizing the retailer for simply making broadly-worded promises, Helmersson claims that the retailer has " set goals to make sure the right pay structures are in place with [its] suppliers." As for the price increase, if this isn't the best reason to do it, I don't know what is.