I'm all for monitoring the modeling industry. Fourteen year old girls shouldn't be anywhere near the Fashion Week runways and we should not be turning a blind eye to overt anorexia in magazine editorials. Apparently, we shouldn't be promoting tanning either according to the Swedish Cancer Society. The organization and other critics recently blasted Swedish fast fashion retailer, H&M's, 2012 swimwear advertisements featuring a very tan Isabeli Fontana.
H&M has responded to such criticism by apologizing and saying: "We are sorry if we have upset anyone with our latest swimwear campaign. It was not our intention to show off a specific ideal or to encourage dangerous behaviour, but was instead to show off our latest summer collection."