Aliza Licht, the former SVP of Global Communications for Donna Karan and the force formerly known as DKNY PR girl, has certainly wasted little time making a name all of her own since leaving the New York-based brand last year. There was the launch of her first book, the best selling, “Leave Your Mark” and the launch of a corresponding consulting business. This week, she took to the web to host a webinar in connection with Launchmetrics on “How to Win Digital Friends and Influence People,” something in which she is certainly well-versed. In case you missed the discussion, here are some interesting takeaways that you can use to build your own brand, a strong online presence, and your resume …
On finding your calling: Write down all of your capabilities. Not just your resume or job title but the skills and things you can do. Titles don't always encompass everything you know how to do. Then look at the capabilities you have and focus on what you love doing. Narrow it down to what you get excited about, and see how you can make that happen.
On networking: Network building comes from years of relationship building. None of us can get through life without the support of others. So, cherish your network […] Twitter is the best way to network outside your network. Barriers are easily broken down.
On failure: Figure out why you failed. Listen to feedback. Be able to take it. Remember no one is perfect.
On successful social media strategy: Good social media is based on authenticity. Put out content that provokes people and generates conversation. If you probe people, they will respond. And connect with people through common interests. Engagement comes from likability. People like people! People like engaging with people.
On social media as your resume: If your (social media) account is public, it is Exhibit B after your resume. If your personal life doesn't add anything of value to your professional life, keep those profiles private. Your reputation is your most important asset.
On building your brand: I would tell my twenty-year old self to think about what you want my future brand and future network to look like. Start thinking about it now. It is important to understand what your name means before you have a big brand behind it.