Having consulted, in a strictly off-the-record capacity, with a selection of fashion designers, writers, editors, stylists and photographers, i-D Fashion Features Editor James Anderson offers 40 INSIGHTS AND TIPS to get you through. Here are some of our favorites (and see the entire list here) ...
1. Being ‘on-trend’ is a mediocre aspiration that will never make anyone remember you.
2. The irony of fashion industry parties, is that everyone is dressed to impress but the hottest person there is usually a bouncer in a cheap suit. [or a maiter ... model/waiter]
4. Words like ‘edgy’ and ‘directional’ should be used sparingly, otherwise you sound like the tacky fashion ‘expert’.
6. Designers always admire their muse’s ‘attitude’ more than what the muse wears. So, actions speak louder than clothes, ultimately.
9. If you are going to blog about fashion, make sure you can string a sentence together.
11. Always view an emailed press release that tells you how to, ‘Get the look for £15!!!’ with the utmost suspicion...then promptly delete it.
16. It is better to buy one stomach-churningly expensive piece of clothing that you love - even if means you can’t pay the rent next month - rather than an array of cheap things which you just, sort-of, quite like.
29. Wearing no undies is always ‘IN’.
30. Nightclubs remain the true laboratories of fresh fashion looks.
31. The quickest and cheapest way to radically overhaul your image is to just shave all your hair off.
34. If your parents like what you are wearing, you are clearly doing something wrong.
35. Never, ever describe yourself as a ‘fashionista’ if you want anyone to take you seriously.
38. Fashion is one of the most effective forms of instant communication and self-expression, but it doesn’t compensate for having something interesting to say.
39. Being invisible is often the most stylish look of all - for example, the elusive Martin Margiela.
40. Don’t believe everything you read about fashion just because it’s been published somewhere reputable: process the information and always make up your own mind.